Remember the craze about the Big O bass lure? There were tales of them being rented on a day-to-day basis.
Everybody wanted one back in 1967. Founder Fred Young couldn’t build them fast enough. They were handcrafted from balsa wood.
Eventually, Cotton Cordell’s company obtained the rights to the lure and began mass producing the lure, which caught lots of big fish.
There have been other lure crazes, but that was the biggest I recall until maybe now. Now, it’s the Alabama rig. It’s a bass catching sensation.