OK, newspaper folks. It's time to pick ourselves off the ground and fight back. There is plenty of time left on the clock, and our fans - more than 100 million loyal readers - are pulling for us to win. So here's how we rally.
First and foremost, we have to ignore those self-proclaimed pundits and cynics who believe that newspapers are dead. They are dead wrong.
Sure, newspaper companies face serious challenges. But we also have serious opportunities to re-engineer ourselves as quality content creators for local print and online audiences that advertisers still desire.
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