Every year, millions of Americans resolve to lose weight. If you have made your resolution to drop some holiday pounds, then join in the Pound For Pound challenge.
This year, you can help the millions of Americans who struggle with hunger while doing something good for yourself. General Mills, The Biggest Loser and Feeding America have joined forces to support the Pound For Pound Challenge, which will help Americans lose weight while providing hunger relief.
Each year, Feeding America food banks provide food assistance to more than 25 million men, women and children. Across the nation, these food banks are facing unprecedented demand for food, and help is needed to keep this crisis from worsening.
Through the challenge, individuals can either sign up at www.pfpchallenge.com to pledge their weight loss goals, or clip and mail Pound For Pound seals from specially marked General Mills products. For every pound lost and every seal received, General Mills will donate 10 cents to Feeding America. Between the donations for weight loss pledges and product seals, General Mills will contribute up to $775,000 to Feeding America to help secure millions of pounds of groceries.
Feeding America will distribute the funds to local food banks based on the zip codes of consumers who participate in the program, so the areas of the United States that participate most actively in the Pound For Pound Challenge stand to benefit most from the donations.
For more challenge details and to learn about the food bank which serves your county, contact Tami Delaney, development director, at America's Second Harvest (soon to be Feeding America in Kentucky's Heartland) in Elizabethtown at (270) 769-6997 or (877) 532-2767.