Lee’s Famous Recipe Chicken celebrates 45th anniversary

To celebrate 45 years of serving fresh, never frozen chicken, Lee’s Famous Recipe Chicken is asking fans to shake a tail feather this summer and show the world how their version of the chicken dance is done. In addition to several giveaways totaling more than $6,000, Lee’s is hosting the 2011 Chicken Dance Contest, an effort to reward the most original and funky fan video.
“We are excited about this milestone and want to share our enthusiasm with the loyal customers who have made it possible,” stated Lori Seering, vice president of marketing. “It seems only fitting that we celebrate our 45th anniversary by recognizing those who have and will continue to stand up, flap their wings and shake their tail for Lee’s Famous Recipe Chicken.”
Entrants are encouraged to record their original chicken dance and upload the videos to YouTube and submit them at leesfamous45.com. The fan favorite video winner will receive a Flip-Cam, and the overall winner, judge’s choice, will be given an iPad 2. Winners will be announced in late July.
Lee’s is also hosting the 45th anniversary giveaway in which users can enter until July 23 at leesfamous45.com to win one of several prizes including four $50 Lee’s gift cards/certificates, five $250 catering certificates, 10 iTunes gift cards and a grand prize of $4,500 in cash. Entrants in the video contest will automatically be registered for the cash giveaway. Winners will be announced in late July.