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In honor of its 20th anniversary, Bluegrass Cellular is asking the local community to go green and make a gift to the environment by recycling old cell phone devices through Flipswap, the company's cell phone recycling partner.
Flipswap reuses or recycles the phones in order to prevent congestion of landfills.
During the month of May, area residents are asked to drop off old cell phones at any of Bluegrass Cellular's 21 retail locations during normal business hours. Customers who participate will be entered into a drawing for a $200 Bluegrass Cellular gift card. The winner of the contest will be announced on Friday, June 10.
Bluegrass Cellular hopes to collect 250 or more devices throughout the month and divert them from landfills.
"Statistics show that the average American cell phone user owns three or more mobile phones," stated Barry Nothstine, Bluegrass Cellular vice president of sales and marketing. "We wanted to do something special for our anniversary and provide an incentive for customers to help us preserve the environment."
According to the U.S. Environmental Protection Agency, recycling a cell phone helps reduce greenhouse gas emissions, save energy and conserve natural resources. An estimated 100 million to 130 million cell phones are no longer being used, and are sitting in storage.
Customers are encouraged to erase all personal data from their devices, such as phone directory, photos, text messages, etc., and reset it to the factory settings. Those unsure how to do so can receive help from a Bluegrass Cellular representative, or can refer to the manufacturer's website for instructions.
The company's 20th anniversary celebrations kick off this month and will continue throughout the year. For more information about Bluegrass Cellular, visit www.bluegrasscellular.com.